I’ve been where you are.

You’re building something ambitious.

You’re juggling vision, strategy, execution – and somewhere in between, you’re also expected to lead, grow your team, and drive results.

FeliceVS understands your business and challenges

I know what that’s like.

I’ve sat at the table where the strategy sounds brilliant, but the execution feels stuck.

I’ve seen teams full of talent, yet lacking structure.

And I’ve felt the frustration of knowing there’s so much potential – if only everything could align.

Over the past decade, I’ve helped companies break through those exact challenges. I’ve led marketing teams, scaled startups, advised C-level executives, and built multiple businesses of my own.

But I’m not just a strategist. I’m a builder.

I believe real growth happens where vision meets execution. Where structure unlocks freedom. And where data empowers people – not replaces them.

Because not every path to success is a straight line. Mine certainly wasn’t.

What I do today – helping leaders turn strategy into execution – is the result of years spent building, scaling, and optimizing businesses across industries. I’ve seen what works in the real world, and what falls apart when plans stay on paper.

My work lives at the intersection of strategy, structure, and people.

I don’t believe in glossy plans that gather dust. I believe in sharp thinking, practical systems, and empowering people with clarity – so teams don’t just perform, but grow in the process.

Whether I’m supporting a founder through early-stage growth, helping a CMO restructure a team, or guiding a leadership team toward better alignment – my approach blends:

✨ Strategic thinking
✨ Structured execution
✨ People-centered leadership
✨ Data-driven decision making

Because in the end, the real challenge is rarely about ideas – it’s about turning them into results that last.

FeliceVS helps C-level leaders and entrepreneurs bridge the gap between strategy and execution, enabling growth through data-driven decisions.

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I believe...
Strategy without execution is just theory
I believe...
Structure creates space for creativity and ownership
I believe...
You can’t grow what you don’t measure
I believe...
AI is a tool—not a replacement for people
I believe...
Sustainable growth beats short-term wins, every time

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Let’s build the structure your ambition deserves. Together with FeliceVS.

Beyond the boardroom, I’m driven by curiosity and a deep respect for rhythm and balance – between growth and rest, ambition and alignment. I believe in making room for real conversations, fresh air, and building businesses that support life, not just consume it.

While I love structure, I’ll always choose a human-first approach over hustle culture.
Because to me, success is not just about outcomes – it’s about how we get there.

Why work with me

Because I’ve been where you are.

I know how it feels to build something ambitious – to hold the vision, steer the execution, and try to keep everything aligned while things move fast around you.

I’ve helped startups grow from scrappy to scalable. I’ve supported marketing leads as they built high-performing teams. I’ve advised C-level leaders who didn’t need another strategy – they needed someone who could help bring it to life.

And if that’s where you are now – I’d love to help.